CMN3174 Lecture 1: Lecture 1

• School: University of Ottawa
• Department: Communication
• Course: CMN3174
• Professor: Michael Strangelove

Document Summary

Ad replicates power relationships of patriarchal (male-dominant) nature. Money has a gender and that gender has testicles. Hetrosexual ideologies is a type of represetantion that says its normal to have men, women, kid and a dog in that order. Ideology tries to get one group to adopt the values of another group. These groups are always in a dominant and subordinate relationship. If you want someone to do something you get them to adopt your values. Ad has always been closely associated with mass media.