PSY 2110 Lecture Notes - Lecture 5: Cognitive Dissonance, Classical Conditioning, Collectivism
26 Mar 2018
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Document Summary
Association between an attitude object and an evaluations. Attitudes have 3 components although there are different degrees to these 3 components. Affective component: does our attitude match our behaviour. Behavioural component: person will look a their past behaviour towards an object. Cognitive component: the person considers the cost and benefits associated with the object. Strength of attitudes linked to changed to the level of difficulty to change a persons attitude. The more ambivalence there it is the easier it is to change an attitude. There is some evidence that there is a biological component to attitude although most biologist agree that attitude is mostly learned. Children are rewarded whenever they express a view that is the same as their parents they are rewarded. Observational: people will learn what is and bad based on what they observe in other people. Social comparison: acquire attitudes based on what other people like and dislike compare our attitudes.
