MGMC01H3 Lecture Notes - Lecture 11: Data Mining, Enterprise Resource Planning, Customer Retention
Document Summary
Class reflection week 11 by: alyssa karpouzis 999120179. For today"s class, the final group did their presentation on intelliseek. After the presentation, the professor did point out that in marketing; the marketer needs to brand themselves and that when they are with a client they will have to sell themselves and whatever product/service they are trying to sell. Overall, you as the marketer need to make sure that the client wants you. You would need to explain the value of yourself to the clients. Also, we talked about the case and about how intelliseek should have both a customized and standard system. The standard report would be about the industry as a whole and the customized report would be written when customers go to the company and ask specific questions. Overall, intelliseek would benefit by having both types of reports. Also, we discussed that what consumers want is that they want software that can search through all the data online.
