MGMA01H3 Lecture Notes - Lecture 2: Breakcore
Document Summary
Definition: a market for attention, acquisition, use or consumption that might satisfy a want or a need. Types of products: prototypical products, service(rbc), experience (travelling: experience: Customers are buying the end benefit- what product will do for them. 2 classifications: business to products (b2b) business to business. Bought by individuals and organizations for further processing or for use in conducting a business. Raw materials, office equipment, consulting, legal or advertising services: business to consumer. Bought by final consumers for personal consumption. Products and service attributes: quality: match customer"s needs and competing products not the highest quality. Performance quality: products" ability to perform its functions. Conformance quality: consistency in performing targeted performance level: style and design: Design: contribute to a product"s usefulness as well as its looks. End-user experience: packaging: designing and producing the container or wrapper, labelling: attached tags or packaging graphics that identify, describe, and promote the product.
