Media, Information and Technoculture 1050A/B Lecture Notes - Lecture 4: Complete Control, Antonio Gramsci, Linguistic Determinism

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 1050A/B
• Professor: Norma Coates

Document Summary

Truggle o(cid:448)er (cid:449)ho(cid:859)s (cid:373)ea(cid:374)i(cid:374)g is do(cid:373)i(cid:374)a(cid:374)t a(cid:374)d (cid:449)ill (cid:271)e(cid:272)o(cid:373)e (cid:272)ultural (cid:272)o(cid:373)(cid:373)o(cid:374)se(cid:374)se. Media is a site of cultural struggle. Commonsense beliefs can change while maintaining in the perspective of dominant groups. Communication is central to the human experience. When we are born we are immediately situated in, and gradually socialized into, language and. The creation and control of meaning making is critical to the exercise of power meaning. The language we learn to speak, the culture that informs our view of the world and the ideas we are taught precede our arrival in the world. As we grow up we embody history: ideas, meanings and practices that have congealed over time: we identify these as societies and cultures. Communication has an array of effective roles to play in how we relate to others, how we imagine our lives and how we get things done. Communication has become central to the development of society, culture and politics since the early twentieth century.