Media, Information and Technoculture 2000F/G Lecture Notes - Lecture 8: Canadian Business

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2000F/G
• Professor: Daniel Robinson

Document Summary

And now a word from our sponsor paul rutherford. In 1952 when television first got to canada, advertisers were cautious and news outlets were advising ad firms that they were better off avoiding television. To sponsor an one hour cbc show would cost advertisers ,600. To judge this against other forms of advertising, companies used the cost-per-thousand households method. Toronto tv advertising was about whereas radio at the same time was only sh. 50. This slowed the development of television advertising in canada however there were some companies already doing some experimental advertising in the us. In 1951 john labatt paid over to a detroit tv station. By the following year many other companies began sponsoring. Many of the first companies to get into television advertising were canadian branches of american companies. It began growing in popularity as people spread success stories of companies who got into television advertising early.