Media, Information and Technoculture 2000F/G Lecture Notes - Lecture 10: Nuclear Family, Juvenile Delinquency, Market Segmentation
22 Mar 2016
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Document Summary
Unidirecional form of mass media lows from a broadcaster to a recipient/viewer. When it was introduced, aestheics were awful black and white, small viewing screen, fuzzy recepion: not comparable to the viewing experience of ilms. Despite the fact that the viewing experience was not ideal, it grew rapidly. Television was cast as a mass medium oten in a negaive way: lowest common denominator programming plebeian fare, low-brow content, not necessarily high culture. People used to pride themselves on not owning a tv. Once considered a symbol of social status. Reconigures leisure habits in a profound way in the 1950s and 1960s. Families came together and watched tv together family ime . Adverising and consumerism had a stronger hold on people. Majority of tv was adverising based considered to be far more intrusive than the adverising heard on radio, seen in magazines/newspapers.
