Media, Information and Technoculture 3207F/G Lecture 2: LECTURE 2- pysch of ads

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 3207F/G
• Professor: Selma Purac

Document Summary

Example: famous daisy attack ad 1964 presidential election. The child is a symbol of innocence. The child is used to evoke a response. Vogue fall issue: flipping through 200 pgs of ads to get to the table of contents. Ads are fundamentally about human behaviour: in order to make humans shift and purchase products one needs to how to change their behaviour. The concept of humanity being rational/created in the image of god was taken away freud viewed us as animals: his principles are used for advertising today. He founded the field of pr adopted his methods from his uncle. Wilson, before ww1, had to convince the us it was a good thing to intervene with the war: (cid:862)to (cid:373)ake the (cid:449)o(cid:396)ld safe fo(cid:396) de(cid:373)o(cid:272)(cid:396)a(cid:272)y(cid:863) F(cid:396)eud: e(cid:448)e(cid:396)y ad has a (cid:373)ea(cid:374)i(cid:374)g (cid:894)a(cid:374)d a (cid:373)ea(cid:374) to appeal to o(cid:374)e"s unconscious: saussure: sign = signifier (material object) + signified (its meaning)