Jacques derrida renowned french philosopher, died in 2004. They tried to speak about things that were going on around them. Derrida is a professional philosopher about technology. Derrida"s paper broken down into 5 points, him describing what an intellectual is to him. Expressing his dislike in the way in which he was asked a question. He says that the format of the survey mimics the medias authorities which he is being asked to take a stand on. We often just submit to the way that we are being asked a question. Think about the ways in which you are asked for pre- shaped questions and answer, and you have to speak in easily definable, short space provided definitions. Derrida wants to revolt against representing ourselves in this way. Update, the language of facebook, is exactly this. Forcing ourselves into a pre-shaped form of reply. Sound biting is another form of this; clipping interviews into 20 second clips.