Psychology 2080A/B Lecture : Chapter 10.doc

• School: Western University
• Department: Psychology
• Course: Psychology 2080A/B
• Professor: Doug Hazlewood

Document Summary

First step in conducting a questionnaire is to establish a purpose. Social desirability: a tendency of participants to choose a certain option even if it con- tradicts their tendency or true opinion. Verification key: a collection of items on a questionnaire designed to detect dishonest answers. Acquiescence: the tendency to agree with a statement on a questionnaire, regardless of its content. Visual analogue scale: a question that marks a response by drawing a line between the minimum and maximum values of a statement. Likert scale: a question that asks for a rating of the extent of agreement or disagreement with a statement; a rating scale. Branching items: a set of questions that enable the respondent to move through a survey in different ways, depending upon the responses. Response rate: in survey research, the percentage of individuals in the sample who re- turn the completed survey. Haphazard sample: population subgroup for whose selection the researcher uses hit-or- miss methods.