Advertising & Culture (1).docx

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Published on 19 Apr 2013
School
Western University
Department
Sociology
Course
Sociology 2172A/B
Professor
Mar. 6/13
Advertising & Culture
- Chinese Panda commercials “Never say no to Panda”
Culture
- Culture consists of:
body of learned behaviors
common to a given society
acts like a template (what’s appropriate)
- Culture consists of:
mental processes
beliefs
knowledge
values
- Culture is very much learned
- Advertising reflects and helps to create culture
- Advertising permeates modern culture
- Can be looked at micro or macro level
Television
- TV- including ads, poses serious damage for all cultural production including art,
literature, science & philosophy
Brain waves are lower watching TV then when in a coma
- Advertising has helped create a “false reality”
- Television
Claims to record reality
Actually creates it
Manipulation and Absorption into Society
1. No strong evidence that people are apathetic
People are aware of advertising
Sometimes buy certain product in ‘limelight’
Soft drink you’re drinking when your 12, will be your soft drink for life
2. Influence is very slow and inconspicuous
Changes affect how we talk, dress, act, etc
Eg. words Kleenex is a brand name but people ask for it when they need a
tissue
Advertising camouflages into life
Trendspotters
- “cool hunting” – figure out whats cool
- statistically speaking, most of us are not cool
- cool between 8-24
- cool predicts the future
- invisible substance that can make a particular brand fantastically
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Document Summary

Chinese panda commercials never say no to panda . Advertising reflects and helps to create culture. Can be looked at micro or macro level. Tv- including ads, poses serious damage for all cultural production including art, literature, science & philosophy. Brain waves are lower watching tv then when in a coma. Advertising has helped create a false reality . Manipulation and absorption into society: no strong evidence that people are apathetic. Soft drink you"re drinking when your 12, will be your soft drink for life: influence is very slow and inconspicuous. Changes affect how we talk, dress, act, etc. Eg. words kleenex is a brand name but people ask for it when they need a tissue. Cool hunting figure out whats cool statistically speaking, most of us are not cool cool between 8-24 cool predicts the future invisible substance that can make a particular brand fantastically. Alpha consumer idea that not cool people will follow them.

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