Sociology 2172A/B Lecture 3: Soc 2172 Lec3
15 Jan 2019
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Consumerism: examples of shopping malls listed in class, evolution of shopping- how it"s a leisure activity now, quotes from slide: progression of need versus wants from 1955 to present. How have we reached this point: sociological imagination: if each of us are buying to satisfy a personal desire to fulfil this then what does this look like on a large scale. We want things instead of time with loved ones. 2: cycle repeats when we search for next object to satisfy an emotional need, role of advertising: to manipulate us into buying with little reflection. Lower-class marketing: marketing experts: associate success and social standing with a product, lower income individuals: buy cars, cell phones, clothing to "fit in" Industrialization allowed products that we once only available to higher class to be available to everyone at varying prices. In 1919: general motors acceptance corporation: came up with paying for a car through payments, before.
