Sociology 2172A/B Lecture Notes - Lecture 4: Subliminal Stimuli, James Vicary, Sexploitation Film
15 Jan 2019
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Innocent and sexual at the same time is not a good combo. Subliminal advertising: 70% something, originator of term james vicary 1957. Subliminal advertising: an ad that has subliminal sexual connotations. Using youth and sex to sell: blurring the line between innocence and sexuality= bad combo. If you can tell there"s subliminal advertising then it"s not subliminal advertising- therefore it is very hard to study whether or not this form of advertising works: but it likely doesn"t- eat popcorn subliminal advertising was made up. Wilson bryan key- 1970s: subliminal seduction, media sexploitation. Flick off campaign: supported by the government, uses the word fuck to promote the campaign. Kfc rewind ad to get a deal on a burger, the ad was not allowed to be shown because it was too close to subliminal advertising. Inconsistent use of the term subliminal: lack of precise & standardized processes, lack of adequate conception of unconscious processes.
