Sociology 2172A/B Lecture Notes - Lecture 6: Merlot, Tom Cruise, Tiger Electronics
8 Apr 2016
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Ex: eat popcorn & drink coca-cola : 1962 admitted the study was a fabrication (words didn"t actually pop up on the screen, no real research to prove that it works. Use of subliminal seduction embedded in images. Global warming campaign addressed to young people with flick off (back fired) Inconsistent use of the term subliminal (other than the original term) Lack of precise and standardized processes to study it. Lack of adequate conception of unconscious processes (how it actually affects our brain) No conclusive results that actually show its true. Large percentage of customers believe that firms use subliminal messaging to enhance sales. May be a few unethical practitioners who use unreliable subliminal messaging. An advertising technique used by companies to subtly promote their products through a non-traditional ad techniques, usually through appearances in film, television, or other media. Agreement between a manufacturer and a media company. 90% involve no exchange of money lucrative technique.
