Sociology 2172A/B Lecture Notes - Lecture 5: One Campaign, Brooke Shields, American Family Association
8 Feb 2016
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Use sex to sell stuff that has nothing to do with sex. Dove is incorporating good representation of women but axe and. Sex sells dove are run by the same company. Men have a more positive image when being sexualized in ads, less chance of being assaulted. Woodbury soap almost discontinued in 1910, when sales were really down, but then came up with romantic ads and intimacy, and then one with a naked women talking about having such great skin, then sales sky rocketed. 1. 5 to 77 million over 7 year period. Playboy stopping fully nude models, partially dressing models might increase readership, nudity every not as profitable anymore. Since there have been men buying, there jave been ads using women as the bait. Sexist and demeaning advertising isn"t something new it is in fact the oldest ploy in the book. Wish it wasn"t so, but way to get attention positive or negative more crowded more outrageous.
