Campus Recruiting Fundamentals – Guest Visit
Timelines and cycles
Third party relations
Sampling (coop, internship, summer)
Campus Recruitment Audit
An assessment of all aspects of your campus recruitment efforts, resources, and history
25 Point Assessment
Executive level buy in
Strategic recruitment plan
Employer Branding and Your Employer Value Proposition
What is your selling point?
What is the opportunity?
Why would people want to work for your company?
VP: “Banking can be this comfortable” Big comfy chair
EVP: “Get comfortable with your career”
Add value, comfortable environment, be yourself, growth
Talen Attraction in 2 Steps
Tell an authentic and engaging employer brand story, unique
Attract the right target audience to hear it
- Attract, motivate and retain
- Why do they want to work for you and not another company?
Employers are not all the same
Offer the same product, but in a different way
Employers are all the same until proven unique
Employer Brand – An organization’s reputation as an employer
Employer Branding – The process of promoting an employer as a great place to work
Why is Employer Branding Important?
Attracts best talent
More engaged employees
Improves retention Directs culture to support strategic priorities
Creates brand ambassadors
Why people come
Why people stay
Standing out on campus
Differentiate your company
Differentiate your employer brand message
Differentiate your story
You cannot just show up for the career fair