BU121 Lecture Notes - Lecture 2: Saturated Fat, Mother Teresa, Hamburger Helper
Document Summary
What sticks: sticky means understandable, memorable, and effective in changing thought or behaviour. Ideas can be born interesting or made interesting. Most business messages are interesting but not sensational, truthful but not mind- blowing, and important but not life or death". They got people to stop eating popcorn and demand change within the movie theatres to a healthier option. A woman at stanford did a study where people would tap out the song, and the other person would guess what song it is. Before they tapped it out she asked them how many people would guess the song and they said. Simplicity: get to the core of the message and say it in a compact way, find the core of the message. Matter of forced prioritization: know what the core is and make sure that you"re making it the centre. Don"t bury the lead: communicate the core compactly: simple way of saying what you are trying to communicate.
