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BU432 (18)

Class Notes for BU432 at Wilfrid Laurier University

Consumer Behaviour

BU432
Final Exam
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BU432 Lecture 20: Lecture 20 - Decision Making – Choice and Post-Choice
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BU432 Decision Making: Choice and Post-Choice Factors that Aff...

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BU432 Lecture 19: Lecture 19 - Decision Making - Evaluation of Alternatives
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BU432 Decision Making: Evaluation of ...

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BU432 Lecture 18: Lecture 18 - Decision Making - Info Search
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BU432 Decision Making: Info Search Decision Makin...

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BU432 Lecture 14: Lecture 14 - Attitude Change
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BU432 Attitude Change Attitude Chan...

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BU432 Lecture 12: Lecture 12 - Learning and Memory
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Learning & Memory Rote Learning Design to help you underst...

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BU432 Lecture 11: Lecture 11 - Perception
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BU432 Lecture 11 Perc...

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BU432 Lecture 10: Lecture 10 - Affect & Emotion & Perception
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BU432 Affect & Emotion & Percept...

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BU432 Lecture 9: Lecture 9 - Involvement & Affect and Emotions
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BU432 Involvement & Affect and Em...

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BU432 Lecture 8: LEcture 8 - motivation and invovlement
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BU432 Motivation Cognitive Dissonance Psychological inconsistency b...

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BU432 Lecture 7: Lecture 7 - Group Influences and Motivation
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BU432 Group Influences WordofMouth Communication Product info trans...

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BU432 Lecture 6: Lecture 6 - Group Influences
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BU432 Lecture 6 Group Inf...

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BU432 Lecture 5: Lecture 5 - Creation & Diffusion of Culture & Cross-Cultural Influences
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BU432 Creation & Diffusion of Culture & Cros...

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BU432 Lecture 4: Lecture 4 - Creation and Diffusion of Culture
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BU432 Lecture 4 Creation and Diff...

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BU432 Lecture 3: Lecture 3 - Demographics & Psychographics
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BU432 Lecture 3 Demographics & ...

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BU432 Lecture 2: Lecture 2 Research Methods
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BU432 Lecture 2 Research M...

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