ORGS 4350 Lecture Notes - Lecture 10: Disruptive Innovation
2 Jan 2016
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Disruptive change: when trying harder is part of the problem. Our responses are determined by how we perceive changes. Threat: people react defensively, take immediate and aggressive action to protect: committing too many resources too quickly. Opportunity: be more deliberate and reasoned in the response; postpone action, continue established routines and see how the situation plays out: commit insufficient resources to change development. How managers perceive disruption influences how they describe it to the rest of the organization developing. Need to invest time and money efficiently: need to know how the market is. Absent a clear threat to core organization, a commitment to the new business. When money and other resources are being allocated, companies treat becomes difficult to sustain disruptive innovation as a threat. When hard strategic work of discovering and responding to new markets began, companies treated it as an opportunity.
