MKT 4123 Lecture Notes - Lecture 9: Adobe Marketing Cloud, Google Analytics, Open Archives Initiative

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4 Jun 2018
Department
Course
Professor
Assignment 9: Abobe Analytics and Google Analytics
Calculated Metrics
Name: Alvin Manchery
Class: MKT 4123 FMA
ADOBE ANALYTICS
1. Using the JJ ESQUIRE BARUCH OAI Reporting Suite for the current time period, make
a “Calculated Metric”, name it, and describe it, below. Take a screenshot of the screen
where you created the custom metric and place it below.
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2. What do you think your custom metric is useful for?
My custom metric (if made correctly) is useful for monitoring individuals that have not only
engaged with it, but for finding constant value with its content.
3. Run a report that contains a “breakdown” – take a screenshot and paste it below:
Unsure how to go about this.
4. What do you think the breakdown report you generated would be useful for?
Unsure how to go about this.
5. What type of filter would be most useful in generating the following report (hint, the
answer is in Lesson / Module 9)? Most Popular Filter
Report that needs the filter:
GOOGLE ANALYTICS
Google Analytics supports Calculated Metrics IF the user has administrator privileges to the
profile. Here is a Google Help document that covers the subject of Calculated Metrics in more
detail. None the less, it appears student can view alculated Metrics in the DEMO account.
https://support.google.com/analytics/answer/6121409?hl=en
Also, refer to this video that covers how to configure Calculated Metrics
.https://www.youtube.com/watch?v=BL1HU3RbBPE
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