MKTG 345 Lecture Notes - Lecture 3: Social Commerce, Social Media Marketing, Swot Analysis
Document Summary
Class notes social media marketing class september 5th. Key trends in the environment: swot analysis. Key strengths, weaknesses, opportunities, and threats (swot): gather insight into your target audience. Segements to target with social media? relevant demographic, psychographic, and behavioral characteristics segments. Media habits, social media habits of the segments: select social media zones and vehicles. What content do we have to share. Group deals to help increase conversions: creating and accomplishing goals. What ways can we use zones/ promotional tools to support each other: establish an activation plan. How do we ensure that the plan is consistent with the organization"s overall. Timing of the elements in the plan? marketing plan and promotional plan: manage and measure. Specify the desired change ( from a baseline) Be consistent and realistic (given other corporate activates and resources. ) Assigns a set portion of the overall advertising budget for the organization to social media activities.
