APR 231 Lecture Notes - Lecture 4: Frivolous Litigation, Confidence Interval, Relate

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 231
• Professor: William Gozenbach

Document Summary

Internet/e-mail: fast, economical; control of sample, probability. Flame broiled, cooked in open natural gas spout. Answer categories: exhaustive and mutually exclusive; use of scales. Make sense of web traffic and impact of their websites on key publics. Off-site analytics: monitor what is being said on other websites. Remedial program overcome problem: market share decline. Develop/reinforce an on-going program: new customer plan. Ex: ups: 15. 5 million package a days; 99,000 vehicles; 2 billion miles a year; concern about emissions. Research: requests for footprint increase 243% in one quarter. Mack trucks: licensed class 6, 7, 8 oo/lo and truck fleet owners. How, in concept, and objective is to be achieved, providing guidelines and themes for the overall program. Strategy often contains key messages to use in the campaign. Ex: heart disease #1 killer of women. Specific activities that put the strategies into operation and help achieve objectives. Ups: nine major releases over nine months. Allow 10% of budget for unexpected expenses.