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Class Notes for BUA 372 at University of Maine (UOFM)

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UOFMBUA 372JonesSpring

BUA 372 Lecture Notes - Lecture 1: Services Marketing, Customer Service, Profit Margin

OC7752749 Page
20 Jan 2016
19
Bua371 services marketing examination 1 study guide spring 2015. Part i - multiple choice (70%) 35 questions worth 2 marks each from chapters. Bonus qu
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UOFMBUA 372JonesFall

BUA 372 Lecture Notes - Lecture 5: Microbrewery, National Restaurant Association, Jackson Laboratory

OC7752749 Page
16 Feb 2016
24
Jamie rowe, jake samson, cameron mckague, al dunn, john robinson www. learyslanding. com. Leary"s landing irish pub is located in the beautiful town of
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UOFMBUA 372JonesFall

BUA 372 Lecture Notes - Lecture 4: Gift Card, Snail Mail, Summer Trip

OC7752743 Page
16 Feb 2016
26
The benchmarking analysis provided some interesting potential revenue models for leary"s landing. 1. trust and loyalty: leary"s landing takes advantage
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UOFMBUA 372JonesFall

BUA 372 Lecture Notes - Lecture 2: Simple Mail Transfer Protocol, Electronic Data Interchange, Post Office Protocol

OC7752744 Page
16 Feb 2016
38
Chapter 1: intro: basic e-commerce business models: B2b e-procurement (supply chain management), transactions conducted between web businesses, negotia
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UOFMBUA 372JonesSpring

BUA 372 Lecture Notes - Lecture 2: Servqual, Mystery Shopping, Relationship Marketing

OC77527412 Page
20 Jan 2016
15
Provider gap #1: the listening gap expected service vs. perception of expectations. Includes both qualitative & quantitative expectations & perceptions
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UOFMBUA 372JonesFall

BUA 372 Lecture Notes - Lecture 6: Monthly Active Users, Acadia National Park, Online Advertising

OC7752742 Page
16 Feb 2016
27
Target market: leary"s landing irish pub has 2 major target market segments: Seasonal tourists can be a tricky market to capture. This is usually where
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UOFMBUA 372JonesFall

BUA 372 Lecture Notes - Lecture 8: Customer Relationship Management, Affiliate Marketing, E-Commerce

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16 Feb 2016
32
Most effective: difference between opt-in (permission-based) and opt-out e-mail marketing. Opt-in email practice of sending emails to people who reques
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UOFMBUA 372JonesSpring

BUA 372 Lecture Notes - Lecture 3: Servicescape, Express Mail, Car Wash

OC77527417 Page
20 Jan 2016
11
Consider the impact on customer response, particularly perception, evaluation, assessment. Grocery stores in the city competition causes them to keep.
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UOFMBUA 372JonesSpring

BUA 372 Lecture Notes - Lecture 15: Chegg, Starbucks, Services Marketing

OC77527420 Page
20 Jan 2016
14
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UOFMBUA 372JonesSpring

BUA 372 Lecture Notes - Lecture 14: Jamie Rowe, Human Resource Management

OC7752747 Page
20 Jan 2016
26
Jamie rowe, sarah marshall, chevaughn kacer, meaghan strickland, & phoebe chamberlin. Describe what service(s) of this organization you will be bluepri
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UOFMBUA 372JonesFall

BUA 372 Lecture Notes - Lecture 7: Usability

OC7752743 Page
16 Feb 2016
21
Http://llirishpub. wordpress. come: the first person, olivia stowe, was asked to look through our website and one of our benchmarking websites, gritty"
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UOFMBUA 372JonesFall

BUA 372 Lecture 1: BUA268

OC7752741 Page
16 Feb 2016
20
Leary s landing irish pub (70%): we love the idea of creating a web page for a local pub in bar harbor. Because of the beauty of the town and the small
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