Filter By
Filter Reset
Semester
Class Notes (1,018,758)
US (398,225)
WKU (174)
MKT (11)

Class Notes for Marketing at Western Kentucky University

MKT 220 Lecture Notes - Lecture 3: T.J. Maxx, Sterling Jewelers, Warehouse Club
Premium

Chapter 15 Distribution – activities that make products available t...

Marketing
MKT 220
Gardner
MKT 220 Lecture Notes - Lecture 5: Kmart, Kroger, Direct Selling
Premium

Retailing – transactions in which ultimate consumers are the buyers...

Marketing
MKT 220
Gardner
MKT 220 Lecture Notes - Lecture 4: Marketing Channel, Order Processing, Distribution Center
Premium

Distribution- the activities that make products available to custom...

Marketing
MKT 220
Gardner
MKT 220 Lecture 7: Chapter 7
Premium

Buying behavior- the decision processes and acts of people involve...

Marketing
MKT 220
Gardner
MKT 220 Lecture Notes - Lecture 4: Selective Exposure Theory, Cognitive Dissonance, Consumer Behaviour
Premium

Ch 7 Consumer behavior- people who buy for personal use, gifting,...

Marketing
MKT 220
Gardner
MKT 220 Lecture Notes - Lecture 3: Value Engineering
Premium

Business markets- purchased a specific product for resale, direct ...

Marketing
MKT 220
Gardner
MKT 220 Lecture 4: Chapter 4
Premium

Chapter 4 Social responsibility- obligation to maximize positive i...

Marketing
MKT 220
Gardner
MKT 220 Lecture 6: Chatper 6
Premium

Markets a group of people who need and desire a particular product ...

Marketing
MKT 220
Gardner
MKT 220 Lecture 1: Marketing
Premium

Marketing: Product, Price, Place, Promotion Process of creating, di...

Marketing
MKT 220
Gardner
MKT 220 Lecture 3: The Marketing Environment- Chapter 3
Premium

External forces that directly or indirectly effect an organization ...

Marketing
MKT 220
Gardner
MKT 220 Lecture 4: Test 1 Review
Premium

MKT 220 Exam 1 Review ch 1 Overview *Define marketing *What is exch...

Marketing
MKT 220
Gardner
Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit