Management and Organizational Studies 2320A/B Chapter Notes - Chapter 17: Global Marketing, Real Income, World Trade Organization

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: John White

Document Summary

Many canadian companies find themselves becoming part of the global supply chain which competition is no longer local, provincial or even national = it is global. In canada, the market has evolved from system of local and provincial marketplaces to national markets to geographically regional markets to international markets to finally global markets. Globalization : the increased flow of goods, services, people, technology, capital, information and ideas around the world. It impacts are; economic, political, social, cultural and environmental. Reductions or elimination of trade barriers by country governments. Decreasing concerns of distance and time with regard to moving products and ideas across countries. It made it possible for many market niches that are not profitable at the provincial or national level to become profitable at the global level. Firms must assess the viability of a variety of international markets. Four factors are used to assess a country"s market; pest.