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Maximum 2500 words
1.Define cost of quality (COQ) and its importance in quality management. Figure out components of COQ with their examples.
2.Compare the ‘quality gurus’ in America, Deming, Juran and Crosby. Provide some examples to prove the differences in their theory.
3. Explain how the culture in an organization develops overtime and describe the main components. How would you go about addressing negative cultural and behavioral aspects in a factory which are clearly leading to quality problems in the marketplace?

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