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 The advantages associated with television as an advertising medium are .....

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Reid Wolff
Reid WolffLv2
24 Mar 2020
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Related questions

One of the disadvantages associated with television as an advertising medium is that it

A) cannot target specific audiences.

B) has a perishable message.

C) must use pictures, print, sound, and motion for effect.

D) minimizes the likelihood of wasted coverage.

E) is not effective for conveying simple messages.

One advantage of using magazines as an advertising medium is  

A.  it takes a relatively short time to place the ad.

B.  there is no need or benefit to incorporating graphics.

C.  their ability to target specific audiences.

D.  there is usually little competition with other magazine features.

E.  magazine ads encourage competition which promotes higher value to the consumer

One of the difficulties associated with using advertising as part of a marketer’s IMC efforts is:
 
a) breaking through the clutter of other messages targeted for the same audience.
 
b) it is generally more expensive than personal selling.
 
c) It only works when communicating to the most gullible consumers.
 
d) government regulations have significantly decreased allowable noncommercial speech.

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