PSYB10H3 Chapter Notes -The Need, Idiosyncrasy, Norm (Social)
4 Dec 2012
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Conformity: a change in behaviour as a result of the real or imagined. Implicit social influence: influence caused by increasing the influence of other people. accessbility of social beliefs in working memory. Information social influence: conforming because we believe that other"s interpretation of an ambiguous situation is more correct than ours and will help us choose an appropriate course of action. We see other people as a source of information to guide our (e. g. sherif"s dot experiment regarding the autokinetic effect) Private acceptance: conforming to other people"s behaviour out of a genuine belief that what they are doing or saying is right. Public compliance: conforming to other people"s behaviour publicly, without necessarily believing in what they are doing or saying. May or may not change behaviour in the long run. When will people conform to information social influence. When the situation is ambiguous: o behaviour, or the right idea you will be most open to influence from others. o.
