MKT 100 Chapter : Module 6 Notes

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Paul Finlayson

Document Summary

Loyalty depends on your personality (ex great stock in family and friendships: high brand loyalty leads to more distribution reach and distributor support. Brand mismanagement: even strong brands can lose their focus and not do well, brand mismanagement. Product development as a filtering process: product development as a filter, stage gate best practice product development. Section 3: faster and better product development: most important step to product development, hire great designers and put them in charge of process. Everything should be made as simple as possible, but not simpler . Lots of sub-teams used for different things (ex. Financial sub team to make sure they are on financial track: concurrent engineering involves open sharing , continuous discussion, ce very effective but hard to implement, time consuming, need business process thinkers in the business to lead. Section 4: changing product development processes: major part of changing product development involves the process.