MKT 100 : module 3

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Paul Finlayson

Document Summary

A personal ethics checklist: ethical vigilance - paying attention to whether one"s actions are right or wrong. The set we espouse and want others to apply in their behaviour toward us, and. the code of ethics that, for whatever rationalizations, we actually live by. The most good for the most people: the utility principle www. notesolution. com. Module 3: social responsibility: utility principle - ethical behaviour is the behaviour that produces the greatest good. A global business ethics index: business ethics index (bei) - measuring consumer perceptions of business ethical behaviour, china= fake products www. notesolution. com. Wasteful marketing of too many products that fail: segmentation, targeting and positioning modules, and several failures will increase the success rate. Wasteful spending on advertising: advertising and marketing use inefficient targeting to identify interested audiences viewed as intrusive and wasteful tune out ad use popular celebrities or humour, google.