BU121 Lecture Notes - Lecture 11: Linkedin, Employer Branding
Document Summary
An assessment of all aspects of your campus recruitment efforts, resources, and history. Engages as many stakeholders, partners, and supporters as possible. Separate branding for campus and the td brand. Why they come and stay: evp: Don"t assume you know what matters to your employees. Discover the stories the legends in your organization: tell an authentic and engaging employer brand story, need to be interesting for people and be relevant, attract the right audience to hear it. Never forget to leverage on what you"re developing. Employer brand: an organization reputation as an employer. Employer branding: the process of promoting an employer as a great place to work. An employer brand is more than just a great tagline. Employer branding is the foundation of effective communications: consistent messaging, cohesive look and feel, reinforce key messages. Standing out on campus: differentiate, your company, your employer brand message, your stories, your story-telling ( communication strategies)
