Sociology 2172A/B Lecture Notes - Lecture 14: Pizza Pizza, Consumer Protection
20 Apr 2017
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Document Summary
Advertising creates gender stereotypes: advertising sells normalcy; creates an image of the perfect woman or man. In demeaning/violent positions: promotes violence against women, women with no voice: symbolically take away their voice (usually covering their mouth) Marketers target kids: kids are important demographic to marketers, they have their own purchasing power. I(cid:374)flue(cid:374)(cid:272)e pare(cid:374)ts" (cid:271)u(cid:455)i(cid:374)g de(cid:272)isio(cid:374)s: become adult consumers in the future, now, adult oriented businesses are getting in on the act, especially car companies and banks, magazi(cid:374)es lau(cid:374)(cid:272)h kids" editio(cid:374)s. In the magazines, they have ads for adult related products, such as minivans, hotels, airlines, etc: makes the kids influence the parents. Advertising guidelines and codes: (cid:862)must follo(cid:449) a set of (cid:448)olu(cid:374)tar(cid:455) guideli(cid:374)es(cid:863, compliance within he code is a condition of license for canadian broadcasters, quebec consumer protection act: bans commercial ads to children less than 13 years since 1980.
