MKT 2210 Lecture : Business planning and control.docx

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Subbu Sivaramakrishnan

Document Summary

Planning takes place at strategic,tactical and operational level. Strategic planning-deciding what business the organisation should be in,and what its overall objectives should be. this is a long-range planning(2 to 3 years). Tactical planning-deciding how it should go about achieving its overall objectives. this is a short-range plannin(1 year). Operational planning-deciding what needs to be done from day to day and task to task. this is a daily basis planning. Plan must take account of the availability of resources. resource planning includes estimates of requirements with regard to personnel(human resource),equipment or machinery,materials and components and finance. Human resource plan is prepared on the basis of the analysis of its future human resource and skills requirements. four key stages of human resource planning are auditing,forecasting,planning and controlling. Forecasting stage analyses the demand for, and supply of, labour in terms of number, type and quality of people that the organisation should employ to meet planned requirements and cover expected turnover.