MGMA01H3 Chapter 6: Chapter 6 - MGTB04 Good notes!
Document Summary
Chapter 6 consumer markets and consumer buyer behaviour: Consumer buyer behaviour the buying behaviour of final consumers- individuals and household that buy goods and services for personal consumption. Consumer market all individual and households who buys or acquire goods and service for personal consumption. Marketers can study actual consumer purchase to find out what they buy, where, and how much. Consumer themselves don t know exactly what influence their purchase. The extended definition must be aware of a number of issues before, during, and after purchase to build brand loyalty and lasting relationships with their customers. Culture the set of basic values, perceptions, wants, and behaviours learned by a member of society from family and other important institutions. Canadian treasure freedom; our beliefs in respect, equality, and fair treatment. Cultural influence on buying behaviour may vary greatly from country to country. Failure to adjust to these differences can result ineffective marketing and embarrassing mistakes.
