COMMERCE 3S03 Chapter : 3S03-CH1.docx
11 Apr 2012
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Document Summary
Personal effectiveness is the foundation of great management. The most powerful and useful framework for thinking about personal improvement in management skills is by albert bandura and his social learning theory. The theory suggests the learning of any new behaviour is the result of 3 main factors: the person, the environment, and the behaviour. The mutual influence is referred to as reciprocal determinism and is at the root of social learning theory. Social learning has been so influential because it refutes widely held notions that people only learn through their own personal experience of rewards and consequences. Bandura suggests that most learning is done through observation and modeling of the behaviours of others. Also, there is such a big disconnect between knowing and doing (challenge is to execute) Bandura outlines 4 critical components required to learn through observation, and these are the key building blocks of the most successful management training methods.
