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module 3

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Ryerson University
MKT 100
Paul Finlayson

Module 3: Social Responsibility Codes of Ethics Company codes of ethics in practice emphasizes honesty, truthfulness in comm w consumers,& avoidance of immoral practices. ethical dilemmas arise during implementation of marketing strategy d Cutting ethical corners is approved and even encouraged to make the pitch, the sale double standard = whistleblowers have careers ended = Pepsi and Coke ethical accountability nazi Ethical behaviour in trading requires that both the buyer and seller behave ethically not take a stand is to sell out ones values, self-respect and soul. ethics ombudsman - someone senior in the organization managers can go to and receive a sympathetic hearing Highlights of the Canadian Marketing Association Code of Ethics Not disseminate unsolicited material not exploitation of any person or group ( race, colour, ethnicity, religion) or competitor must be clear and truthful not mislead or deceive consumers not misrepresent a product realize the age group being marketed to (kid
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