CMN 1160 Study Guide - Final Guide: Public Sphere, Digital Divide, Cultural Studies

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Kyle Conway

Document Summary

Agenda-setting: shape elite actors or media owners and managers using their influence to society"s priorities. Birmingham school: the media scholars at birmingham who developed the marxist derived, critical school of thought that became cultural studies. Demographic: statistical describes a specific group that may be identified through the study of populations through specific characteristics. Dominant ideology: the set of ideas most commonly used to explain events in a given society. Effects: the direct impacts of the media on human behaviour. Feminist research: a perspective that is critical of the character of modern societies for the male domination of women that has led to profound human inequalities. Formative research: reactions to being made. undertaken by the means of focus groups to obtain television programs and films as they are. People meter: media used in contrast to broadcasting to describe radio and television targeted at a small audience. electronic device that allows audience members to record their consumption habits.