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Study Guides for Management (MGM) at University of Toronto Scarborough (page 2)

MGMA01H3 Study Guide - Marketing Mix, Personal Selling, Marketing Strategy

10132014CompanyandMarketingStrategyPartneringtoBuildCustomerRelationshipsCompanywideStrategicPlanningDefiningMarketingsRoleStrategicPlanningtheprocessofdevelopingandmaintainingastrategicfitbetweentheorganizationsgoalsandca...

Management (MGM)
MGMA01H3
Aggrawal
Ch.1.docx

10132014MarketingCreatingandCapturingCustomerValueWhatismarketingMarketingismanagingprofitablecustomerrelationshipsGoalsofmarketingattractnewcustomersbypromisingsuperiorvaluekeepingandgrowingcurrentcustomersbydeliveringsat...

Management (MGM)
MGMA01H3
Aggrawal
Ch.11.docx

Pricing10132014WhatisaPricePricetheamountofmoneychargedforaproductorservicethesumofallvaluesthatcustomersexchangeforthebenefitsofhavingorusingtheproductorserviceMajorPricingStrategiesCustomerValueBasedPricingCustomervalueb...

Management (MGM)
MGMA01H3
Aggrawal
MGMA01H3 Study Guide - Storebrand

ProductsServicesandBrandsBuildingCustomerValue10132014WhatisaProductProductanythingthatcanbeofferedtoamarketforattentionacquisitionuseorconsumptionthatmightsatisfyawantorneedServiceanactivitybenefitorsatisfactionofferedfor...

Management (MGM)
MGMA01H3
Aggrawal
MGMA01H3 Study Guide - Subculture, Reference Group, Subliminal Stimuli

10132014ConsumerMarketsandConsumerBuyerBehaviourWhatisConsumerBehaviourConsumerbuyerbehaviourthebuyingbehaviouroffinalconsumersindividualsandhouseholdsthatbuygoodsandservicesforpersonalconsumptionConsumermarketalloftheindi...

Management (MGM)
MGMA01H3
Aggrawal
Ch.8.docx

10132014CustomerDrivenMarketingStrategyCreatingValueforTargetCustomersMarketsegmentationdividingamarketintosmallersegmentsofbuyerswithdistinctneedscharacteristicsorbehavioursthatmayrequireseparatemarketingstrategiesormixes...

Management (MGM)
MGMA01H3
Aggrawal
MGMA01H3 Study Guide - Technological Change, E-Procurement

10132014BusinessMarketsandBusinessBuyerBehaviourBusinessMarketsBusinessbuyerbehaviourthebuyingbehaviouroforganizationsthatbuygoodsandservicesforuseintheproductionofotherproductsandservicesthataresoldrentedorsuppliedtoother...

Management (MGM)
MGMA01H3
Aggrawal
MGMA01H3 Study Guide - Millennials

10132014AnalyzingtheMarketingEnvironmentMarketingenvironmenttheactorsandforcesoutsidemarketingthataffectmarketingmanagementsabilitytobuildandmaintainsuccessfulrelationshipswithtargetcustomersMicroenvironmenttheactorscloset...

Management (MGM)
MGMA01H3
Aggrawal
MGMD02H3 Study Guide - Midterm Guide: Soltyrei, Confidence Interval, Sports Illustrated

Lecture 1Introduction Rational Choice Theoryan economic principle that assumes that individuals always make prudent and logical rational decisions that provide them with the greatest benefit or satisfaction and that are in...

Management (MGM)
MGMD02H3
Sam J Maglio
MGMA01H3 Study Guide - Final Guide: Plastic Surgery, Marketing Mix, New Product Development

Product (Chapter 9, 10) Products and Service Classifications Consumer Products: - A product or service bought by final consumers for personal consumption. 1. Convenience product – A consumer product or service t...

Management (MGM)
MGMA01H3
Tarun Dewan
Management (MGM)
MGMB01H3
All Professors
MGMB01H3 Study Guide - Scalability, Business Cycle, Sheraton Centre Toronto Hotel

Welcome! As the consultants from Ignition, you’ve been called in by the executives at OneClass to do a full strategic analysis on all of their operations from finance, human resources and marketing. The OneClass executiv...

Management (MGM)
MGMB01H3
All Professors
Marketing Scoring Matrix

Management (MGM)
MGMB01H3
All Professors
MGMB01H3 Study Guide - Scalability, Sheraton Centre Toronto Hotel, Business Cycle

Welcome! As the consultants from Ignition, you’ve been called in by the executives at OneClass to do a full strategic analysis on all of their operations from finance, human resources and marketing. The OneClass executi...

Management (MGM)
MGMB01H3
All Professors
MGMC12H3 Study Guide - Social Stigma, Abdominal Pain, Market Segmentation

Assignment 2 Metabical Positioning and Communications Case Study 1. End consumer and health provider are the two primary groups involved in this complex and long purchase decision-making process for Met...

Management (MGM)
MGMC12H3
Robert Carroll

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