PSY100H1 Final: Study Notes on SOCIAL PSYCHOLOGY - date not accurate

• School: UTSG
• Department: Psychology
• Course: PSY100H1
• Professor: Michael Inzlicht

Document Summary

Concept of self: full store of knowledge about me. How we see ourselves: self-awareness sense of self as the object of awareness (i thinks about me, self-schema cognitive aspect, integrated set of memories, beliefs. & generalizations about self: working self-concept immediate experience of self. Me ntal strategies: we are better than average. We favouritize anything associated with me, we are unrealistically optimistic about our futures: self-evaluation: people rate themselves by how relevant their performance is to their self- concept & how they compare with significant people around them. people exaggerate/publicize relationships with winners, minimize/hide relationships with losers. Tendency to take credit for success & blame failure on outside factors: high self-esteem self-serving biases, assume that criticism is motivated by envy or prejudice. Persuasion: active, conscious effort to change attitudes by transmitting a message. Elaboration likelihood model: theory that the central route to persuasion strong and enduring attitude changes.