BU121 Study Guide - Midterm Guide: Business Model Canvas, Bdo Global, Lulu (Company)
Document Summary
Bdo consulting sessions march 7th: registration starts monday february 27th @ 8am. Format: multiple choice: from readings and lectures: 25 marks base concepts, short answer: questions from lectures, 40 marks more in-depth. Topics: business models = approximately 20% lecture. Why its important to understand your business model. How companies can have essentially the same product and different business models. Business model patterns example (ex. google, lulu. com) Business model and social business model canvas key elements and differences between the two (no drawing a business model canvas) lab manual. What businesses need to know about sustainable development goals: business communication = 10% 6 principles of stickiness what they are why they are important and how to achieve implication of the curse of knowledge them. Dawn (saving wildlife) integrative example: marketing = approx. Lecture integration of marketing decisions with other elements of integrative frameworks (connection with functional framework, critical success factors, etc. )
