BU121 Lecture Notes - Lecture 14: Operating Leverage, Sales Promotion, Brand
Document Summary
7 marks in the short answer section only discussed in lectures: what is a sticky message, implication of the curse of knowledge , 6 principles of stickiness what they are, why they are important, and how to achieve them. Always #likeagirl unstoppable campaign integrative example (other examples can be used for explanation but won"t be tested directly: marketing (38%) 3 multiple choice + 3 short answer + 15 problems discussed in lectures: 7 principles of entrepreneurial finance, cash vs profit, breakeven drivers, operating leverage problems, survival/cash breakeven ebdat, breakeven volume and $ sales, contribution analysis. ***focus on process, find specific steps to follow. Tips check that your notes are complete revisit your study strategies: use active learning techniques (write it down!, focus on: Watch mc wording think through answer before looking process of elimination give complete short answers to the question asked list, identify, describe, etc. problems show all your steps for part marks: don"t second guess marking key.
