COMM 222 Chapter Notes - Chapter 4: Job Satisfaction, Discrepancy Theory, Cultural Intelligence

• School: Concordia University
• Department: Commerce
• Course: COMM 222
• Professor: Barbara Reda

Document Summary

Value - broad tendency to prefer certain states of affairs over others. Preference aspect: values have to do with what we consider good/bad. Broad tendency: very general and don"t predict behavior in specific situations very well. Power distance - extent to which unequal distribution of power accepted by society members. Uncertainty avoidance - extent to which people are uncomfortable with uncertain and ambiguous situations. Individualism - stresses independence, individual initiative, and privacy. Collectivism - favors interdependence and loyalty to family or clan. Cultural distance - extent to which cultures differ in values. Cultural intelligence - capability to function and manage well in culturally diverse environments. Attitude - fairly stable evaluative tendency to respond consistently to some specific object, situation, person, or category of people. Tendencies to respond to target of attitude attitude behavior. Behaviors most likely to correspond to attitudes when people have direct experience with target of attitude and when attitude held confidently.