COMM 223 Chapter Notes - Chapter 6: Les Boys, Reference Group, Baby Boomers
7 Apr 2017
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As a marketer, you need to look at what"s going to influence someone"s buying decision from the moment someone has a need, until the moment they go to the store and make a purchase. As a marketer, if you understand what the buyer goes through, you"ll be able to identify what they need. Consumer buyer behavior the buying behavior of final consumers individuals & households that buy goods & services for personal consumption. Some products require a longer buying decision-making process than others. When you make the decision to buy a coffee, it"s quick. When you"re buying a new car, the process is longer before you make your decision. Consumer market all the personal consumption of final consumers. When we look at consumer markets, these are people that are able to buy. When you open a shop in montreal, your consumer market is montreal. Look from the consumer"s perspective and then from the marketer"s perspective.
