MGCR 331 Chapter Notes - Chapter 7: Amazon Appstore, Cash Conversion Cycle, Jeff Bezos
17 Apr 2017
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Information systems chapter 7: amazon: an. Empire stretching from cardboard box to kindle to. Three pillars of selection, customer experience, and low prices reinforce one another and work together to create several additional assets for competitive advantage. More customers provide more products, creating sale. Opens its website up to third-party sellers, where more customers attract more sellers, which attracts still more customers. Virtuous cycle of buyer-seller growth = two-sided network effect = source of competitive advantage. Firm is constantly analyzing what users respond to in order to further fine-tune the customer experience, squeeze out costs, and drive cash flow. Fulfillment operations driving selection, customer convenience, and low price. Problem solvers scuttle around the warehouse offering solutions on how to improve efficiency, observing observations. Shelvers = constantly traversed fulfillment centers with carts full of newly arrived goods. Scanning each location where a product was stored and where to find it.
