CMN 306 Chapter 8: Lundgren Textbook-Chapter 8
15 Aug 2015
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Document Summary
If we do not know the audience, communication efforts are based on one of two assumptions: either the people we are communicating with are just like us or they are somehow different. Audience analysis is a tool that is too often neglected in risk communication and innermost every case in which communication efforts failed, inadequate or faulty audience analysis is at least partly to blame. You can understand your audience by looking at your purpose and objectives. How much your more fully analyze your audience will depend on several factors within and without your organization. Before starting any audience analysis, nd out which approvals will be necessary, how long they will take and who makes the nal decision. To raise awareness, you may need to know only reading or education levels and preferred ways of communicating. The u. s. environmental protection agency (epa) has issued a resource for audience analysis: communicate culture and the environment: a guide to understanding a.
