ECN 104 Chapter Notes - Chapter 9: Economic Equilibrium, Monopolistic Competition, Marginal Revenue

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13 Dec 2016
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A firm"s decisions concerning price and production depend greatly on the market structure of the industry in which it operates. At one extreme is an industry in which a single producer dominates the market; at the other extreme are industries in which thousands of firms each produce a minute fraction of market supply. Between these extremes are many other types of industries. New firms can enter the industry very easily. In the monopoly market structure one firm is the sole seller of a product or service (ex. Since the entry of additional firms is blocked, one firm constitutes the entire industry. The monopolist produces a unique product, so the product differentiation is not an issue. In monopolistic competition a relatively large number of sellers produce differentiated products (clothing, furniture, books). Entry to monopolistic competitive industries is quite easy. 1 is perfect competition and 2, 3 and 4 are grouped as "imperfect competition".

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