FFC 603 Chapter 1: FFC603 - Week 1 - Readings (1)
27 Jan 2019
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Week 1 - the economic impact of advertising. The topic of the economic impact of advertising is critical and fascinating. You would not be equipped to figure out which brand to choose if there weren"t any advertisements. The role of advertising plays in the consumption of different kinds of media. Free (or nearly) because its supported by advertising. People who may not be able to afford a product without advertising can do so with advertising. The price for tropicana orange juice may be lower than it would be without advertising. A mother who can afford to buy healthy food is influenced by advertised brands, but the same advertisements influence a mother who cannot afford particular foods. There is an add-on cost to advertising (a tax) A small price to pay for the benefit that it brings us. Benefits: free press, information, and a robust democracy. Consumers have the right to know how much advertising is spent.
