ITM 102 Chapter Notes - Chapter 1: Customer Relationship Management, Enterprise Resource Planning, Information System

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: Ozgur Turetken

Document Summary

Reduce costs/ improve productivity: supply chain management, enterprise resource planning. Improve customer satisfaction/loyalty: customer relationship management, loyalty programs. Accounting provides quantitative information about the finances of the business including recording, measuring, and describing financial information. Finance deals with the strategic financial issues associated with increasing the value of the business, while observing applicable laws and social responsibilities. Human resources includes the policies, plans, and procedures for the effective management of employees (human resources) Sales is the function of selling a good or service and focuses on increasing customer sales, which increases company revenues. Marketing is the process associated with promoting the sale of goods or services. The marketing department supports the sales department by creating promotions that help sell the company"s products. Operations management (also called production management ) includes the methods, tasks, and techniques organizations use to produce goods and services. Transportation (also called logistics) is part of operations management.