ITM 102 Chapter Notes - Chapter 7: Database Model, Data Redundancy, Airline Ticket

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Document Summary

Letters, memos, faxes, emails, reports, marketing materials, and training materials. Sales, marketing, industry, financial, competitor, customer, and order spread sheets. Customer , employee, sales, order, supplier, and manufacturer data bases. Reports for all sales personnel, all products and all parts. The value of transactional data and analyical infromation. Transactional data encompasses all of the data contained within a single business process or unit of work, and its primary purpose is to support performing daily operational tasks. Analytical information encompasses all organizational information and its primary purpose is to support the performance of higher level analysis tasks. Real-time data immediate, up to date data. Real-time information immediate, up to date information. Real-time system provides real time transactional data and or real-time analytical information in response to query requests. Reporting of ssox data visibility in the data was taking too long. Understanding the costs of poor data and information. Using the wrong data or information can lead to making the wrong decision.

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