MKT 100 Chapter : Module 7 Notes

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Paul Finlayson

Document Summary

In north america, you undercut competitors prices and price below your average cost. , and take sig amount of sales and rev away from companies, can take you to court for predatory pricing. If you can prove not below average cost and a fair price (ex make a profit), then not predatory pricing. Section 5: pricing tactics: list price: price listed in catalogues and in advertising, base or standard price. Price shading: price shading: a salesperson reduces the list price during sales negotiation, must control price shading, can"t give sales people too much discretion. Volume discounting: volume discounting: standard practice in many markets, price discrimination that those who buy more, pay less. Larger orders result in lower per-unit selling, processing and production costs www. notesolution. com: no competitive advantage can be gained, help increase customer loyalty for heavy users, but also no profits might be made from heavy users.